10 Essential On-Page SEO Factors You Must Know

First you need to discover what On-Page SEO is, why it matters you, and what are the 10 of the most important on-page SEO considerations you must focus on to succeed while doing Digital Marketing

Today succeeding in organic search SERP (Search engine result page) requires optimizing for a combination of factors that search engines consider to be most important that are technical, on-page and off-page.

Over the years, we’ve seen increased number of focus toward off-page techniques – such as link building – and other technical elements of search engine optimization.

But the reality is, off-page SEO won’t do much good if you don’t pay attention to the fundamentals that’s on-page SEO.

Smart Search Engine Optimization practitioners know that on-page optimization should be constantly prioritized.

And because the search landscape is ever-evolving, it’s important to make sure your On-Page SEO knowledge is up to date.

In this post, we will cover what on-page SEO is, why it matters, and 10 of the most important On-Page SEO considerations today

What is ON-PAGE SEO?

On-Page SEO (also referred to as on-site SEO) refers to the practice of optimizing sites to enhance a website’s search engine rankings and earn organic traffic for your website.

In addition to writing and publishing relevant, high-quality content, On-Page SEO includes optimizing your headlines, HTML tags that are the title tag, meta description tag, and header tag, and pictures. It also means ensuring your website has a high level of expertise, authoritativeness, and trustworthiness.

It takes into consideration various aspects of the webpage that, when added together, will improve your website’s visibility within the search results.

On-Page SEO Factors

Why On-Page SEO is vital

On-Page SEO is vital because it helps search engines understand your website data, and also identify whether it’s relevant to a searcher’s result.

As search engines become more sophisticated, there’s a greater focus on relevance and semantics in search engine results pages (SERPs).

Google and its complex algorithms, is now far better at 

Understanding what users are checking out once they type a query.

Delivering search results that meet user searches that are informational, shopping, or navigational.

Adapting to the present development is important, and you’ll do it by ensuring that your website and its content – both what’s visible to users on your webpages that are text, images, video, or audio and elements that are only visible to search engines that is HTML tags, structured data and many more – are well-optimized consistent with the newest practices of SEO.

Additionally, you can’t just ignore the On-Page SEO of your website because you’ve got more control when optimizing for on-site elements of your website as critical off-page SEO consists of external signals that are backlink.

If you place effort into on-page strategies, you’ll see a lift in traffic and an increase in your search presence.

This guide will walk you through the foremost important elements of on-page SEO.

Paying close attention to On-page optimization will help improve your website content and domain authority – and will increase your rankings, its traffic, and total conversions on ROI.

1. E-A-T

E-A-T, which stands for Expertise, Authority, and Trust, is the part that Google uses to assess your website content.

Google has always put its view on high-quality content. It wants you to make your sites is producing high-quality content to make you rewarded with better rankings and if your sites make low-quality content get less visibility.

There is a transparent relationship between what Google considers high-quality content and what appears within the search results.

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Call it correlation or causation – whatever it’s, E-A-T is somehow playing a task in Google’s organic search results. which suggests that you must consider this in your SEO strategy.

2. Title Tag

The title tag that exists within the head section of every webpage, provides an initial part or context on what the topic subject material is of the respective page it’s on.

It is featured initially within the search engine results pages used as the clickable link for a user search result in the browser window.

The title tag has a little impact on organic rankings, that is why it’s sometimes overlooked.

If you have missing, duplicate, and poorly written title tags it can negatively impact your SEO results, so do confirm that you’re optimizing them.

3. Meta Description

Since the first days of SEO, meta descriptions are a crucial optimization point.

Meta descriptions, meta tags that provide an outline of what the page is about, are often displayed within the SERPs underneath the title of the page.

While Google maintains that meta descriptions don’t help with rankings, there’s anecdotal evidence that indirect attributes of higher descriptions do help.

Optimizing meta description correctly can help improve:

Click-through rate (CTR).

Perception of the standard of the result.

the ability to notice what your website offers all changes.

4. Headlines

 Do you want your own website content to perform best on search? Then start writing compelling headlines.

Coming up with a title for a blog post might sound too basic, but an excellent headline can mean the difference between a click and an impact – that’s why it’s important to make them strategically.

Your headlines got to spark interest for it to face out on the SERPs – enticing users to click through and continue reading the remainder of the content.

5. Header Tags

Header tags are HTML elements (H1-H6) used to identify headings and subheadings within your content from other sorts of text (e.g., paragraph text).

Heading tags still serve a crucial function – for your user’s experience and your SEO.

They can indirectly impact your rankings by:

Making your content easier and enjoyable for visitors to read on your websites.

Providing keyword rich context about your content for the search result of your website.

6. SEO Writing

SEO writing means writing content with both search result experience and user’s experience in mind.

There is a technique behind writing solid SEO content – and it’s more than just keyword research and fill within the blanks.

Simply producing content won’t without finding the context won’t work. Remember that whenever you’re writing content for user content must be high-quality, substantial, and relevant for the user experience.

7. Keyword Cannibalization

True or false? The more pages you’ve got targeting a keyword, the higher you’ll rank for that keyword.

False!

Targeting a selected term across multiple pages can cause “keyword cannibalization” which has some potentially negative consequences for your SEO result of your website.

When you have multiple pages ranking for an equivalent keyword, you’re actually competing with yourself.

It’s important to spot whether keyword cannibalization exists on your website and resolve it directly.

8. Content Audit

Most of the website creators are focused on creating new content that they forget to audit with their existing content. And this often creates an error for their website.

you must do auditing for your existing content as it is crucial because it helps you in search optimization of your website.

Evaluating whether your existing content is achieving its goals and gaining ROI is most important for your website.

Identify whether the knowledge in your content remains accurate or has become stale (or even outdated).

Determine what sorts of content are working for your website and what are not.

Content audits can greatly help your SEO strategy and they should be done on a daily basis to increase your search visibility and ranking.

9. Image Optimization

Adding images is a great way to create your web pages more appealing. But not all images are created equal in size some can even hamper or make your website slow.

Optimizing images properly will assist you to make the most of a valuable SEO asset.

Image optimization has many advantages, that are 

Additional ranking opportunities that show up your image on top of Google Image Search

Better user experience for your website.

Faster page load times.

Images shouldn’t be an afterthought. Always confirm to include images that support your content and use descriptive titles and alt text.

10. User Engagement

Enhancing your website’s on-page SEO elements is just half the battle you won.

The other half battle lies in ensuring that users won’t bounce back, but instead, they’ll continue viewing your content, interacting with it, and keep returning for more content on your website 

Retaining engaged users is a great challenge in itself, but it’s certainly feasible. to extend user engagement, specialize in aspects like site speed, user experience, and content optimization.

Conclusion

On-page SEO is vital if you wish to extend your website’s chances of exposure within the search results.

Optimizing for on-site factors on a daily basis can help improve your rankings, traffic, and conversions of your website.

All Microsoft Excel Keyboard Shortcuts

Even if you’re familiar with Microsoft Excel, you might be surprised by the number and variety of keyboard shortcuts you can use to speed up your work and generally make things more convenient.

Excel

General Shortcuts

First, let’s take a look at some general keyboard shortcuts for manipulating workbooks, getting help, and a few other interface-related actions.

  • Ctrl+N: Create a new workbook
  • Ctrl+O: Open an existing workbook
  • Ctrl+S: Save a workbook
  • F12: Open the Save As dialog box
  • Ctrl+W: Close a workbook
  • Ctrl+F4: Close Excel
  • F4: Repeat the last command or action. For example, if the last thing you typed in a cell is “ABC,” or if you change the font color, clicking another cell and pressing F4 repeats that action in the new cell.
  • Shift+F11: Insert a new worksheet
  • Ctrl+Z: Undo an action
  • Ctrl+Y: Redo an action
  • Ctrl+F2: Switch to Print Preview
  • F1: Open the Help pane
  • Alt+Q: Go to the “Tell me what you want to do” box
  • F7: Check spelling
  • F9: Calculate all worksheets in all open workbooks
  • Shift+F9: Calculate active worksheets
  • Alt or F10: Turn key tips on or off
  • Ctrl+F1: Show or hide the ribbon
  • Ctrl+Shift+U: Expand or collapse the formula bar
  • Ctrl+F9: Minimize the workbook window
  • F11: Create a bar chart based on selected data on a separate sheet of workbook.
  • Alt+F1: Create an embedded bar chart based on select data on same sheet of workbook.
  • Ctrl+F: Search in a spreadsheet, or use Find and Replace
  • Alt+F: Open the File tab menu
  • Alt+H: Go to the Home tab
  • Alt+N: Open the Insert tab
  • Alt+P: Go to the Page Layout tab
  • Alt+M: Go to the Formulas tab
  • Alt+A: Go to the Data tab
  • Alt+R: Go to the Review tab
  • Alt+W: Go to the View tab
  • Alt+X: Go to the Add-ins tab
  • Alt+Y: Go to the Help tab
  • Ctrl+Tab: Switch between open workbooks
  • Shift+F3: Insert a function
  • Alt+F8: Create, run, edit, or delete a macro
  • Alt+F11: Open the Microsoft Visual Basic For Applications Editor in Microsoft Excell

Moving Around in a Worksheet or Cell in microsoft excel

You can use keyboard shortcuts to easily navigate throughout your worksheet on Microsoft excel, within a cell, or throughout your entire workbook.

  • Left/Right Arrow: Move one cell to the left or right
  • Ctrl+Left/Right Arrow: Move to the farthest cell left or right in the row
  • Up/Down Arrow: Move one cell up or down
  • Ctrl+Up/Down Arrow: Move to the top or bottom cell in the column
  • Tab: Go to the next cell
  • Shift+Tab: Go to the previous cell
  • Ctrl+End: Go to the most bottom right used cell
  • F5: Go to any cell by pressing F5 and typing the cell coordinate or cell name.
  • Home: Go to the leftmost cell in the current row (or go to the beginning of the cell if editing a cell)
  • Ctrl+Home: Move to the beginning of a worksheet
  • Page Up/Down: Move one screen up or down in a worksheet
  • Alt+Page Up/Down: Move one screen to the right or left in a worksheet
  • Ctrl+Page Up/Down: Move to the previous or next worksheet

Selecting Cells in Microsoft excel

You may have noticed from the previous section you use the arrow keys to move between cells, and the Ctrl key to modify that movement. Using the Shift key to modify the arrow keys lets you extend your selected cells. There are also a few other combos for speeding up selection, as well.

  • Shift+Left/Right Arrow: Extend the cell selection to the left or right
  • Shift+Space: Select the entire row
  • Ctrl+Space: Select the entire column
  • Ctrl+Shift+Space: Select the entire worksheet

Editing Cells

Excel also provides some keyboard shortcuts for editing a cells in workbook in Microsoft excel.

  • F2: Edit a cell
  • Shift+F2: Add or edit a cell comment
  • Ctrl+X: Cut contents of a cell, selected data, or selected cell range
  • Ctrl+C or Ctrl+Insert: Copy contents of a cell, selected data, or selected cell range
  • Ctrl+V or Shift+Insert: Paste contents of a cell, selected data, or selected cell range
  • Ctrl+Alt+V: Open the Paste Special dialog box
  • Delete: Remove the contents of a cell, selected data, or selected cell range
  • Alt+Enter: Insert a hard return within a cell (while editing a cell)
  • F3: Paste a cell name (if cells are named in the worksheet)
  • Alt+H+D+C: Delete column
  • Esc: Cancel an entry in a cell or the formula bar
  • Enter: Complete an entry in a cell or the formula bar

Formatting Cells

Ready to format some cells? These keyboard shortcuts make it easier!

  • Ctrl+B: Add or remove bold to the contents of a cell, selected data, or selected cell range
  • Ctrl+I: Add or remove italics to the contents of a cell, selected data, or selected cell range
  • Ctrl+U: Add or remove underline to the contents of a cell, selected data, or selected cell range
  • Alt+H+H: Select a fill color
  • Alt+H+B: Add a border
  • Ctrl+Shift+&: Apply outline border
  • Ctrl+Shift+_ (Underline): Remove outline border
  • Ctrl+9: Hide the selected rows
  • Ctrl+0: Hide the selected columns
  • Ctrl+1: Open the Format Cells dialog box
  • Ctrl+5: Apply or remove strikethrough
  • Ctrl+Shift+$: Apply currency format
  • Ctrl+Shift+%: Apply percent format

The more you use keyboard shortcuts, the easier they are to remember. And no one expects you to memorize all of them. Hopefully, you’ve found a few new ones you can use to make your life in Microsoft Excel a little better.

Need more help with keyboard shortcuts? You can access Help anytime by pressing F1. This opens a Help panel and allows you to search for help on any topic. Search for “keyboard shortcuts” to learn more.

What’s The Difference Between A Domain And Web hosting ?

Are you planning to make a website then you must own a domain and web hosting.

Domain and hosting

What’s a domain name?

What’s a web hosting?

Aren’t they both same?

It’s important for you to know the difference between them before you move on to create your first website.

What’s a Domain name?

Before you start your website  setup you need a  domain name. A domain is the address of your website. Domain is the biggest task to choose because it’s the name that reflect your business online. To own a website domain name, you just  need to register it with a domain registrar and search the domain name for your business.

Domain name registrars are those which provides domain name to the website owner. If we talk about the domain name registrar few suggestions are as follow Godaddy,Hostgatorbigrock,hostinger.

Domain name is not something that you can physically  touch or see. It is just a string of characters that give your website an online identity. All domain names are unique. This means there can be only one facebook.com in the world. You cannot register a name once it is registered by others (governed by ICANN  Internet Corporation for Assigned Names and Numbers).Examples of domain name are as follow  Google.co.in, Google.com, facebook.com, Alexa.com,  godaddy.com or Linux.org.

Apart from indication of business idea domain helps everyone to make there presence and it is only the domain who defies whether any business is searchable or not. Domain name  is a rented property and after the certain time period one has to renew it. When we are talking about domain than there is a other thing also involves which is known as the extension, which is basically the suffix after the domain. Some common extensions are .com, .org, .org.in, .net, .edu, .info, .in, and so on.

Domain is the online identity of the whole business, so we have to focus  our whole attention to select the best and relevant domain for your website setup.

What’s a web hosting?

web hosting may be a computer/ servers wherever individuals store their websites. Think about it as a house wherever you store all of your stuffs; however rather than storing your garments and article of furniture, you store computer files (HTML, documents, images, videos, etc) during a net/web host.

More usually than not, the term “web hosting” refers to the companies that rent out their computer/servers to store your website and supply net connectivity so different users will access to the files on your website. For most cases, these hosting companies can handle server maintenance work, like backup, root configuration, maintenance,  recoveries, and so on. If we are talking about web hosting companies few suggestions are as follow GodaddyHostgatorSiteGround,  bigrock and so on.

Web hosting companies provide servers on the bases of your requirement, these hosting  are as follow Shared hosting, Dedicated hosting, Virtual Private Server (VPS), Cloud hosting.

To Simplify The Confusion Between Domain and Web Hosting

Assume a Domain name, as the address of your house & Web hosting on the other hand as  the space of your house where you place your household things.

Things to Remember before buying a Domain & Web hosting

If you are a business owner who wants to develop or setup your business online you must keep in mind that the domain name fits your business idea  you must research the name provided the name should be easy and searchable and talking about the web hosting it depend on what purpose is the website  used for if you are setting up a  simple static website you must use shared hosting easy and pocket friendly, but if you want to setup a website that collect big data base you must use a dedicated server that will be little costly.

What is Digital Marketing

Toward a large level, digital marketing relates to an advertisement distributed within digital ways before-mentioned as search engines, websites, social media, emails, and mobile applications. Practicing those digital media channels, digital marketing is the process by which businesses recommend goods, services, and names. Customers heavily rely on digital medians to investigate products. For example, Imagine with Google marketing insights found that 52% of customers begin their queries on search engines, while 43% view brand websites and 28% search within mobile applications.

While modern-day digital marketing is a tremendous system of channels to which marketers solely need to onboard their brands, advertisement online is very more complicated than the channels alone. To attain the true potential of digital marketing, marketers possess to recognize far within today’s broad and complex cross-channel world to identify approaches that create an impression through conversion marketing. Conversion marketing is the process of building significant communications with possible and paying clients based on the results you accumulate over time. By engaging buyers in a digital aspect, you raise brand awareness, set yourself as a business estimated head, and put your marketing at the lead when the buyer is ready to purchase.

digital-marketing-search-engine-optimization-social-media-marketing-business
digital-marketing-search-engine-optimization-social-media-marketing-business

Through achieving a recurring digital marketing strategy, marketers can get important insights into target audience responses while clearing the entrance to different styles of client engagement. 

While as the tomorrow of digital marketing, we can assume to view a sustained rise in the diversity of smart appliances possible to buyers. Forbes also projects that social media will become frequently conversational in the B2B scope, video content will be sharpened for search engine optimization (SEO) objectives, and email marketing will become even more personalized.

“Its the Era of Digital Marketing”

Institute for Digital Education

Everything you needed to begin with Digital Marketing

  • Your brand website
  • Branded assets (logos, photos, icons, acronyms, etc.)
  • Video content (short video ads, video demos, video trailers, etc.)
  • Pictures (infographics, merchandise shots, organization photos, etc.)
  • Content (blog posts, eBooks, merchandise stories, credentials, etc.)
  • Online commodities or appliances.
  • Different Social media business pages(Facebook, Instagram, LinkedIn, etc.)

[Solved]All-in-one-Wp-migration -Stuck-import-problem

Now you have made up the mind of migrating the WordPress website from one hosting to another. But you don’t know how to do it, here, I will help you to migrate your WordPress website. Its Easy, and trust me it will take a couple of minutes.

Open your website wp-admin panel and install a plugin named as All-in-migration. Now activate the plugin in. Now click on the all in migration plugin setting where you will see three, parts that are an export, an import and the backup.

How to increase maximum file upload size in WordPress Website

Many times when we are working on WordPress we come across an error, whether we are uploading a theme or whether we are uploading a plugin the error that come across the website developer is that the maximum upload size is 2 MB and we are trying to install a file more than 2MB now to overcome this error this article will help you.