Its all about how to place your content
Throughout the marketing whether it is Digital Marketing or Conventional marketing Content plays most important role because it is only the content which will be consume by your customers. Tell prospective customers more about your product by placing a good content. Letʼs talk about conventional marketing first, Let Suppose any one has a store so the first thing which will be consider will be the product the store keeper want to sell, so the storekeeper will engage the customer by word of mouth publicity of the product, creating a good image of the product and his/her store, that what be the content for conventional marketing. Its all depend on how good he/she place the content for the product , if the content is good than only customer will be retain for a longer time and will get converted. Now in Digital Marketing if the website owner want to sell any product or if the website owner / blogger want traffic on his website/blog he/she will have to create and place a great content because most users stick around less than 15 to 30 seconds on website, if the user get useful info through the website he continues or else he will jump on to another website searching a good content. In that case digital content should have a great word of selection so that user get engage with the website, an relevant images would also play a good impact on user and if the website owner/blogger has place a relevant video clip the user with not jump on another website and it mean that user is been convinced by the content you have placed and will stay on your page for longer time.
Content Marketing in Digital Marketing
In Digital Marketing content can be any form of Word, Image, Video & Audio, its all depend on how the user want to engage with the content . And it differ from users to users , So for a Digital Marketer it is very important to assume and analyse what user want and what digital platforms are provided for user to get engaged with the content.
One important point that a Digital marketer should keep in mind that your content should be relevant but it is also advised that you must not place copied content. Content should be meaningful, concise and searchable.
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